Paris Hilton's Roblox Emotes Generate Half a Million Sales in Two-Month Success
Paris Hilton has achieved remarkable success on Roblox, selling 500,000 paid emotes at 100 Robux ($1.25 USD) each during November/December 2023. Her Roblox experience "Slivingland" garnered over 3.2 million visits between August 2023 and February 2024.
Paris Hilton posing with small dog
According to an 11:11 Media and GEEIQ report, the exposure generated by Slivingland equals approximately $60 million in traditional advertising value. The experience serves as an entertainment hub focusing on fashion and avatar customization, key elements of Roblox's platform success.
Roblox's revenue structure typically follows this breakdown:
- 25% App Store Fees
- 24.5% Developer Share
- 26% Platform Costs
- 24.5% Roblox Share
This success builds on Hilton's previous metaverse ventures, including her 2021 "Paris World" launch and investments in Story Protocol through her 11:11 Media brand. The platform itself continues to grow, with Roblox reporting $2.79 billion in annual revenue for 2023, representing a 26% increase year-over-year, and maintaining over 71 million daily users.
Related Articles
Virtual Star Hatsune Miku Joins Fortnite Festival as Latest Headliner, Following The Weeknd, Lady Gaga, and Other Music Icons
