Zig-Zag Rolling Papers has unveiled a limited-edition portable vinyl record player that celebrates their deep connection to music culture. The brand, known for appearing on iconic concert posters and album artwork like Dr. Dre's The Chronic, designed this turntable for music lovers who value mobility.

The suitcase-style player features:

• Built-in stereo speakers with crisp sound quality
• Headphone jack for private listening
• Three-speed, belt-driven mechanism for smooth playback
• Bluetooth connectivity with 33-foot range
• USB port for digital music playback
• Convenient carry handle for portability

This release comes amid growing vinyl popularity, particularly among Gen Z listeners. Recent data shows U.S. turntable sales increased nearly 10% in 2021, with 82,000 units sold compared to 75,000 in 2020. The COVID-19 pandemic further accelerated this trend as people spent more time at home.

According to the Vinyl Alliance, Gen Z shows stronger preference for vinyl compared to other generations:

• 61% of Gen Z likely to choose vinyl over digital
• 53% of Millennials prefer vinyl
• 27% of Gen X opt for vinyl

Gen Z particularly values vinyl for its mental health benefits, using it as a way to disconnect from digital streaming services. Their preference for in-store record shopping and tendency to purchase multiple records annually continues to drive the format's resurgence.

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