Wise Music Group Sells Education Division to Achieve Partners, Shifts Focus to Music Publishing Core
Achieve Partners has acquired Wise Music Group's digital education division, marking a significant move in the music education technology sector. The acquisition includes five key educational brands: MusicFirst, Charanga, Rising Software, Focus on Sound, and O-Generator.
The purchased assets each serve distinct educational purposes:
- MusicFirst: Provides classroom educational resources
- Charanga: Offers a music-lessons platform used by 70,000+ teachers
- Rising Software: Delivers ear training and music theory software
- Focus on Sound: Specializes in multimedia learning materials
- O-Generator: Focuses on music composition tools
Musician using laptop and digital keyboard
Achieve Partners plans to accelerate the development of all five brands while expanding their market reach. The company aims to build a comprehensive education software platform for performing and visual arts, with these acquisitions forming a crucial part of that strategy.
For Wise Music Group, this sale represents a strategic move to concentrate on their core music publishing business. CEO Tomas Wise stated that this divestment allows the company to focus on their position as a leading independent publisher, managing over 500,000 copyrights.
This acquisition reflects a broader trend in music education technology investments, following recent developments such as:
- Funding rounds for Conduction and Moombix
- Billie Eilish's partnership with Yousician
- Sony Music's integration with Duolingo music lessons
Billie Eilish singing at Fire Aid
Drake holding a microphone