Wise Music Group Sells Education Division to Achieve Partners, Shifts Focus to Music Publishing Core

Wise Music Group Sells Education Division to Achieve Partners, Shifts Focus to Music Publishing Core

By Marcus Bennett

January 17, 2025 at 07:59 AM

Achieve Partners has acquired Wise Music Group's digital education division, marking a significant move in the music education technology sector. The acquisition includes five key educational brands: MusicFirst, Charanga, Rising Software, Focus on Sound, and O-Generator.

The purchased assets each serve distinct educational purposes:

  • MusicFirst: Provides classroom educational resources
  • Charanga: Offers a music-lessons platform used by 70,000+ teachers
  • Rising Software: Delivers ear training and music theory software
  • Focus on Sound: Specializes in multimedia learning materials
  • O-Generator: Focuses on music composition tools

Musician using laptop and digital keyboard

Musician using laptop and digital keyboard

Achieve Partners plans to accelerate the development of all five brands while expanding their market reach. The company aims to build a comprehensive education software platform for performing and visual arts, with these acquisitions forming a crucial part of that strategy.

For Wise Music Group, this sale represents a strategic move to concentrate on their core music publishing business. CEO Tomas Wise stated that this divestment allows the company to focus on their position as a leading independent publisher, managing over 500,000 copyrights.

This acquisition reflects a broader trend in music education technology investments, following recent developments such as:

  • Funding rounds for Conduction and Moombix
  • Billie Eilish's partnership with Yousician
  • Sony Music's integration with Duolingo music lessons

Billie Eilish singing at Fire Aid

Billie Eilish singing at Fire Aid

Drake holding a microphone

Drake holding a microphone

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