Vinyl Sales Growth Shows Signs of Slowing: Latest US and Global Market Data Reveals Plateau Concerns

Vinyl Sales Growth Shows Signs of Slowing: Latest US and Global Market Data Reveals Plateau Concerns

By Marcus Bennett

March 19, 2025 at 10:53 PM

The vinyl record market showed signs of a potential plateau in 2024, with U.S. unit sales growing just 1% to 43.6 million units, while revenue increased 6.9% to $1.44 billion.

This modest growth follows years of significant expansion, including a remarkable 158% increase in U.S. units shipped between 2015 and 2024. Most notably, vinyl sales surged 67.3% from 23.7 million units in 2020 to 39.7 million in 2021, driven largely by artist-specific superfans.

Vinyl record spinning on turntable

Vinyl record spinning on turntable

Global trends mirror this potential slowdown, with worldwide vinyl revenue growing 4.6% in 2024. Regional performance varied significantly:

  • UK: 2.9% growth ($189 million)
  • Italy: 6.8% growth ($42 million)
  • Spain: 3.8% decline ($36 million)

Despite the slowing growth rate, vinyl's performance remains impressive considering:

  • Current sales are 2.3 times higher than 2019 levels
  • The format has maintained 18 consecutive years of growth
  • A single LP costs more than a month of ad-free streaming

While this data suggests a potential plateau, it's important to note that vinyl's popularity isn't necessarily declining - rather, the market may be stabilizing after years of explosive growth.

Music market share in EU countries

Music market share in EU countries

The slower growth rate might represent a natural market maturation rather than a concerning downturn, as vinyl continues to maintain its position as a valued physical format in an increasingly digital music landscape.

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