Italy's recorded music market grew by 8.5% in 2024, securing its position as the EU's third-largest music market behind Germany and France. This marks the seventh consecutive year of growth for the Italian market.

Streaming dominates the market, accounting for 67% of total revenues with a 13.5% growth to 308.1 million euros. Subscription-based services saw a 17.1% increase, while ad-supported revenue remained stable at 0.4% growth. Total streams reached 95 billion, up 31% from 2023.

Video streaming grew by 14.1%, while the overall digital market reached 312.2 million euros, growing 13.1% despite a 12.7% decline in downloads.

The physical market represents 13% of total revenues, showing a slight decline of 2.1%. However, vinyl continues to thrive with 6.8% growth, making Italy the eighth-largest vinyl market worldwide.

Key Market Highlights:

• Performance rights increased 2.6% to 74.8 million euros (16% of total revenues)
• Sync revenue declined 4.8%, representing 3% of total revenues
• Music export royalties reached 27.95 million euros, up 13.8%
• Digital exports grew significantly at 24.4%

The market shows a clear shift toward digital consumption and access-based models, with 82% of streams coming from post-2010 releases. This structural transformation reflects evolving consumer preferences in the Italian music industry.

Related Articles

Previous Articles