TikTok users are rapidly migrating to RedNote, a Chinese-owned social media platform, as the US TikTok ban approaches. However, this migration may prove futile as RedNote could face similar restrictions.

RedNote (known as Xiaohongshu in China) has quickly climbed to the top of Apple's App Store rankings. The platform combines short-form videos, images, and text posts across three main feeds: follow, explore, and nearby. Since its 2013 launch as a shopping platform, RedNote has grown to over 300 million monthly active users and generated more than $1 billion in profit last year.

The irony of this mass migration lies in the fact that the upcoming US legislation doesn't exclusively target TikTok. The ban, set to take effect January 19, will impact all Chinese-owned apps, including RedNote, WeChat, and ByteDance's other properties like Lemon8 and CapCut, unless their Chinese owners divest to American companies.

While the People's Bid, backed by Frank McCourt and Kevin O'Leary, has made a formal offer to purchase TikTok, ByteDance maintains its unwillingness to sell. With the Supreme Court currently reviewing the ban and President-elect Trump not taking office until after the deadline, the likelihood of preventing the ban seems low.

For US-based content creators seeking alternatives, American platforms like Instagram Reels and YouTube Shorts may prove to be more sustainable long-term options.

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