TikTok has launched an immersive multimedia hub celebrating BTS member Jin's first solo album 'Happy,' released on November 15. The interactive experience offers exclusive content and fan engagement opportunities.

Key Features of Jin's "The #HappyProject":

• Exclusive video content
• Livestreamed interview (November 19, 9 PM KST / 12 PM GMT)
• Special dance challenge featuring j-hope
• Limited-time profile frame unlock missions
• Interactive surprise for fans who comment "Happy" on exclusive videos

Jin expressed his excitement about the release: "My album Happy was created in hopes of bringing happiness to as many people as possible, so I hope everyone who listens to this album feels happy."

The hub can be accessed by searching "Jin" or "BTS" within the TikTok app. This release builds on BTS's significant TikTok presence, with the group maintaining the platform's fourth-largest artist account (66.9 million followers, 1.4 billion likes).

This launch follows TikTok's successful artist collaborations with:

• Coldplay
• Taylor Swift (The Tortured Poets Department, Eras Tour)
• Billie Eilish (Fan Spotlight)
• Post Malone (F-1 Trillion)
• Jimin (MUSE)

The initiative highlights K-pop's growing influence on TikTok, with K-pop artists representing 50% of the most-viewed global artists in 2023.

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