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TikTok Expands Desktop Experience with YouTube-Style Features
TikTok is expanding its desktop presence with significant new features aimed at competing directly with YouTube. The platform's latest web-based updates include several major improvements to enhance user experience and viewing capabilities.
Key Desktop Updates:
- Modular layout for better content organization
- Enhanced For You feed
- New Explore tab
- Immersive full-screen option for livestreams
- Floating video player for multitasking
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TikTok interface on laptop screen
The platform now supports both portrait and landscape modes for livestreaming, with desktop users getting horizontal view by default. Mobile users can rotate their devices for horizontal viewing, making it particularly appealing for game streamers and positioning TikTok to compete with Twitch and YouTube Gaming.
New Features for Content Organization:
- Collections feature for categorizing favorite videos (similar to YouTube playlists)
- Desktop-optimized Explore page
- Personalized content curation based on user interests
"Our users interact with TikTok in many different ways, which is why we're excited to introduce these web app updates," says Cody Puckett, Product Manager at TikTok. The platform aims to translate its mobile success to desktop while maintaining its signature engaging experience.
Platform Evolution:
- Extended video length limits (now up to 10 minutes)
- Testing 60-minute video uploads
- Enhanced desktop functionality
- Competing with YouTube's 2.5 billion active users
These updates represent TikTok's strategic push to expand beyond its mobile-first roots and establish itself as a comprehensive video platform across all devices.
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