Roblox's Clip It Hits 1 Billion Views Milestone, Launches Advertising Platform
Roblox's in-platform TikTok clone "Clip It" has surged to over one billion views and eight million monthly active users since its March 2024 launch by Neura Studios.
Roblox mobile gaming interface
The app mimics popular short-form video platforms like TikTok and YouTube Shorts, offering users editing tools to create clips using their Roblox avatars and custom backgrounds. Users can easily purchase items they see in videos using Robux, Roblox's virtual currency.
Key Features and Developments:
- Integrated Roblox's programmatic ad system
- Sells exclusive content packs with backgrounds and tools
- Received funding from Roblox's $35 million Creator Fund
- Won Innovation Award at 2024 Roblox Developers Conference
Upcoming Features:
- Full-screen video advertisements
- Custom branded integrations
- Enhanced social media integration
The platform has already attracted brand partnerships, with more negotiations underway for advertising opportunities within the app.
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