
How to Send Demo Music to Record Labels: A Step-by-Step Guide for Artists
Sending your demo to record labels requires careful preparation and a strategic approach. I'll guide you through the essential steps to maximize your chances of getting noticed.
First, create a professional-quality demo. Your tracks should be mixed and mastered to industry standards. Include 2-3 of your best songs - quality matters more than quantity. Make sure these tracks represent your unique style and showcase your potential as an artist.
Before submitting anything, thoroughly research the record labels you're targeting. Focus on labels that:
• Release music in your genre • Work with artists at your career stage • Accept demo submissions • Have a track record of developing new artists
Most labels have specific submission guidelines on their websites. Follow these exactly - it shows professionalism and respect for their process. Common requirements include:
• WAV or high-quality MP3 files • Brief artist biography • Social media links • Press photos • Vision statement or career goals
When preparing your submission email or form:
• Keep it concise and professional • Personalize each submission • Include a streaming link (SoundCloud or private YouTube) • Avoid attachments unless specifically requested • Double-check for spelling and grammar errors
Your email should include:
• A clear subject line mentioning "Demo Submission" • Brief introduction (2-3 sentences) • Links to your music • Relevant achievements or statistics • Contact information
Never send the same mass email to multiple labels. Each submission should be tailored to the specific label you're targeting. Mention why you think your music fits their roster and demonstrate knowledge of their catalog.
Follow-up appropriately:
• Wait at least 2-3 weeks before following up • Keep follow-up emails brief and polite • Don't send more than two follow-ups • Accept that no response usually means "no"
Important things to avoid:
• Don't send unsolicited files • Never spam labels with multiple submissions • Don't use aggressive or entitled language • Avoid sending demos to personal social media accounts
While waiting for responses, continue building your presence:
• Grow your social media following • Release music independently • Play live shows • Network within the industry • Consider hiring a professional PR team
Remember that rejection is common in the music industry. Keep improving your craft and building your fanbase independently. Many successful artists faced multiple rejections before finding the right label partner.
Focus on creating exceptional music and building a genuine following. Labels are more likely to notice artists who already show potential for success. Stay professional, persistent, and patient throughout the process.
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