Facebook is implementing new restrictions on promotional content in newsfeeds starting in 2015. Posts will become less visible if they:

• Directly push product sales or app installations
• Promote contests/sweepstakes without context
• Reuse exact ad content

Key changes:

• Organic reach will decrease for promotional posts
• Paid advertising will be required for promotional content
• Pages can no longer incentivize likes/shares
• Policy effective November 5, 2014

Facebook claims these changes are based on user feedback about too many promotional organic posts. However, critics argue users can simply unlike pages they don't want to see.

Best practices for maintaining reach:

• Focus on authentic engagement vs hard selling
• Create valuable, non-promotional content
• Build genuine relationships with followers
• Use paid promotion strategically
• Diversify social media presence across platforms

While some see this as Facebook forcing paid advertising, others believe it could improve content quality and user experience. Success will depend on adapting strategies to provide real value to followers.

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