General Motors has announced Dolby Atmos support across its entire 2026 Cadillac vehicle line-up, including the Escalade IQL, Escalade IQ, Lyriq-V, Optiq, and Vistiq. Select 2025 models will also receive this feature through over-the-air updates.

Dolby Atmos delivers an immersive listening experience that reveals every musical detail with unprecedented clarity and depth. This integration comes at a crucial time, as Americans spend more time in their vehicles than ever before, collectively driving over three trillion miles annually.

The demand for premium audio experiences in vehicles is significant, with 90% of consumers considering enhanced audio quality a "must-have" feature. This aligns with current music industry trends, as 93% of Billboard's 2024 Top 100 Artists now release their music in Dolby Atmos format.

John Couling, Senior Vice President of Entertainment at Dolby Laboratories, emphasizes how this technology transforms everyday driving moments into remarkable experiences. Meanwhile, John Cockburn, Chief Engineer at Cadillac, notes that this collaboration represents their commitment to innovation and delivering studio-quality sound to drivers.

This integration marks a significant step forward in automotive audio technology, ensuring Cadillac drivers can experience music exactly as artists intended, whether during daily commutes or long road trips.

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