Apple is delaying the rollout of its AI-enhanced Siri update, which was initially announced at last year's Worldwide Developers Conference as part of the broader Apple Intelligence initiative.

The updated version promises a more personalized experience by understanding user context, relationships, communications, and routines. CEO Tim Cook emphasized that the upgrade would enable Siri to take more meaningful actions across apps.

This delay comes as Siri faces criticism for falling behind competitors in AI capabilities. Users have reported issues with the assistant providing incorrect information about basic facts, leading some to consider alternatives like ChatGPT.

Meanwhile, competitors are advancing their AI assistants:

• Google is transitioning from Google Assistant to its AI platform, Gemini
• Amazon has partnered with AI music company Suno to create Alexa+

The Amazon-Suno partnership has sparked controversy, with major labels filing copyright infringement lawsuits over AI model training. This creates tension with Amazon's recent global partnership with Universal, which includes provisions for addressing unlawful AI-generated content.

Industry sources indicate Amazon didn't inform its music partners about the Suno deal beforehand. However, Universal's agreement to work collaboratively on AI content issues suggests possible future oversight of the partnership, though the outcome remains uncertain.

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