Apple Music Partners with China Mobile, Bringing Streaming Service to 1 Billion Users

Apple Music Partners with China Mobile, Bringing Streaming Service to 1 Billion Users

By Marcus Bennett

November 16, 2024 at 12:20 PM

Apple has partnered with China Mobile to offer Apple Music subscriptions to over one billion mainland China subscribers. Users can activate the service through the China Mobile app or at retail stores, with three subscription tiers available:

  • Student Plan: 6 yuan
  • Individual Plan: 11 yuan
  • Family Plan: 17 yuan

Photo Credit: Raysonho / CC by 1.0

Photo Credit: Raysonho / CC by 1.0

The partnership may expand further, with discussions ongoing about bringing Apple TV+ to China Mobile's subscriber base. This follows Apple's strategic approach of forming local partnerships to boost service adoption, including:

  • 2018: Partnership with Douyin (China's TikTok) offering integrated music libraries and three-month trials
  • India: Collaboration with Airtel to bundle Apple Music and Apple TV+ with WiFi and Postpaid plans, replacing Airtel's Wynk music service

The Airtel partnership integrated Wynk's staff and subscribers into Apple Music, giving users access to Apple's global music collection, playlists, and Apple Music Radio.

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Man in suit looking at phone.

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Get Jewels dialog box.

BTS Jin TikTok profile display

BTS Jin TikTok profile display

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