Apple Music Partners with China Mobile, Bringing Streaming Service to 1 Billion Users
Apple has partnered with China Mobile to offer Apple Music subscriptions to over one billion mainland China subscribers. Users can activate the service through the China Mobile app or at retail stores, with three subscription tiers available:
- Student Plan: 6 yuan
- Individual Plan: 11 yuan
- Family Plan: 17 yuan
Photo Credit: Raysonho / CC by 1.0
The partnership may expand further, with discussions ongoing about bringing Apple TV+ to China Mobile's subscriber base. This follows Apple's strategic approach of forming local partnerships to boost service adoption, including:
- 2018: Partnership with Douyin (China's TikTok) offering integrated music libraries and three-month trials
- India: Collaboration with Airtel to bundle Apple Music and Apple TV+ with WiFi and Postpaid plans, replacing Airtel's Wynk music service
The Airtel partnership integrated Wynk's staff and subscribers into Apple Music, giving users access to Apple's global music collection, playlists, and Apple Music Radio.
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