YouTube Music and Premium have surpassed 125 million global subscribers, coinciding with the U.S. launch of Premium Lite. This milestone represents a significant increase from 100 million subscribers in January 2024.

Premium Lite, currently being tested in Thailand, Germany, and Australia, offers ad-free viewing for non-Shorts content, excluding music. Unlike the full Premium subscription ($13.99/month), Premium Lite doesn't include YouTube Music Premium, downloads, or background playback capabilities.

Key Points:

• YouTube dominates podcast consumption, reaching 12% of global population in January
• TV has become YouTube's primary consumption format in the United States
• U.S. subscribers account for approximately 9.01 million of total Premium and Music subscribers
• Premium Lite expansion planned for additional countries this year

The platform's growth aligns with changing consumer behaviors, particularly in podcast and video consumption. YouTube's success in these areas comes despite strong competition from platforms like Spotify, which is increasingly incorporating video content into its service.

Market dynamics suggest Premium Lite could attract price-conscious consumers, especially given Premium's varying regional pricing. This strategic move positions YouTube to better monetize non-music content while maintaining its competitive edge in the digital entertainment landscape.

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