YouTube and CAA Team Up to Combat AI Deepfakes with New Detection Tools
YouTube and CAA have partnered to create AI deepfake removal tools that will help talent control how their likeness is used in AI-generated content. The initiative will launch in early 2024, focusing initially on CAA's roster of actors and athletes from the NBA and NFL.
YouTube CAA AI partnership logo
The new technology will:
- Identify AI-generated content featuring talent's likeness
- Provide streamlined access to privacy complaint submissions
- Help YouTube refine its AI detection systems
Neal Mohan, YouTube's CEO, emphasizes that responsible AI development requires strong partnerships, while Bryan Lourd, CAA's CEO & Co-Chairman, highlights their focus on ethics and talent rights protection.
Key Benefits:
- Gives creators more control over their digital presence
- Protects against unauthorized AI representations
- Creates a framework for responsible AI implementation
- Enables talent to maintain creative control while exploring AI possibilities
The partnership represents YouTube's first step in a broader testing initiative to protect creators while advancing AI technology responsibly. CAA talent will provide crucial feedback to help shape and improve these protective tools for the wider YouTube community.
Through this collaboration, YouTube aims to balance AI innovation with creator rights, setting a precedent for how platforms can work with talent agencies to address AI-related challenges in the entertainment industry.
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