Yamaha Music Innovations has partnered with music streaming service Audiomack to expand its presence in the African market. The collaboration aims to strengthen Yamaha's understanding of African music culture while developing region-specific digital musical instruments and content.

Key aspects of the partnership:

• Audiomack has over 100 million registered users and offers free music uploads for artists
• The first joint initiative is the "Audiomack & Yamaha's Zinoleesky Abanikanda Remix Contest" targeting young African artists
• Yamaha will develop digital instruments with enhanced features for local pop and traditional music
• The collaboration supports artist self-expression and sustainable local music culture

Audiomack's recent expansion includes:

• Partnership with India's Saregama music label
• Addition of thousands of Bollywood and regional language tracks
• 160 million monthly Punjabi streams globally
• 200,000+ monthly active users in India
• Strong presence in Pakistan, Bangladesh, and other South Asian markets

This strategic partnership aligns with Yamaha's management policy of market expansion while contributing to local music cultures in emerging markets.

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