Genius and Too Lost are partnering in a strategic music distribution venture that combines Genius's editorial strength with Too Lost's tech infrastructure. The collaboration aims to enhance artist services and streamline music distribution processes.

Genius plans to integrate its editorial platforms, including OpenMic and Verified, with Too Lost's distribution services. This integration will help artists better share their stories while leveraging Genius's extensive social media presence and website reach for increased visibility.

Key Benefits of the Partnership:

• Too Lost's user-friendly backend system handles technical distribution aspects
• Genius focuses on talent identification, marketing, and artist advocacy
• Distribution to over 450 outlets directly through Too Lost
• Potential artist advance opportunities for select performers
• Personalized distribution and promotion strategies

"Having access to Too Lost's distribution technology allows us to focus on the more challenging parts of the release process," says Kayvan Daragheh, Director of Music Distribution at Medialab. The partnership emphasizes creating engaged fan bases rather than passive listeners.

Genius brings significant reach to the partnership with:

• 12+ million YouTube subscribers
• 15+ million social media followers
• Established relationships with industry tastemakers
• Comprehensive editorial content platforms

The collaboration prioritizes treating independent artists as equitable partners while providing comprehensive distribution and marketing support through both companies' combined resources.

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