What Record Label Am I Signed To? A Guide to Finding Your Music Label
A record label, also known as a music label or record company, is a brand or trademark associated with marketing, manufacturing, and distributing music recordings and music videos. I'll explain everything you need to know about record labels and their role in the music industry.
Record labels serve as the backbone of the music industry by discovering, developing, and promoting musical artists. They typically handle various aspects of an artist's career, including:
• Recording and production costs • Music distribution • Marketing and promotion • Legal and business affairs • Artist development • Tour support
There are three main types of record labels:
Major Labels The music industry is dominated by three major record labels: Universal Music Group, Sony Music Entertainment, and Warner Music Group. These companies control approximately 70% of the world's music market and have numerous subsidiary labels under their umbrellas.
Independent Labels Often called "indie labels," these are smaller companies operating without the financial backing of major labels. They typically offer artists more creative freedom but might have limited resources for promotion and distribution.
Vanity Labels These are record labels created by artists themselves or larger labels to release their own music or sign other artists. Examples include Jay-Z's Roc Nation or Taylor Swift's Taylor Swift Productions.
When it comes to how record labels make money, they typically earn revenue through:
• Physical and digital sales of music • Streaming royalties • Licensing fees for use in movies, TV shows, and commercials • Merchandising • Live performance royalties
For artists considering signing with a record label, it's important to understand the different types of record deals:
Traditional Record Deal The label funds everything but owns the master recordings and takes a significant percentage of revenues.
Distribution Deal The artist maintains ownership of their music while the label handles distribution for a percentage of sales.
360 Deal The label gets a percentage of all artist income streams, including touring, merchandise, and endorsements.
Modern record labels have evolved with the digital age, adapting to new distribution methods and revenue streams through streaming platforms. While some artists choose to remain independent, record labels continue to play a crucial role in developing and promoting musical talent in the global music industry.
The best record label for an artist depends on their goals, genre, and career stage. Major labels offer extensive resources but less creative control, while independent labels might provide more artistic freedom but limited financial support.
In conclusion, record labels remain vital players in the music industry, despite the rise of digital platforms and independent distribution options. They provide valuable services, resources, and expertise that can help artists reach their full potential in the music business.