Weverse User Base Surges 19% as Ariana Grande, Megan Thee Stallion, and Dua Lipa Join Platform
Weverse user growth chart shows increase
Weverse, Hybe's social platform for superfans, experienced significant growth in 2024, with a 19% increase in users following the addition of major artists like Ariana Grande, Dua Lipa, and Megan Thee Stallion.
The platform saw substantial regional growth across multiple markets:
- US and Canada: 16% increase
- Brazil: 21% increase
- Mexico: 14% increase
- Japan: 22% increase
- Taiwan: 54% increase
E-commerce performance highlights include:
- 20.6 million items sold (13% increase from 2023)
- 10% growth in physical merchandise sales
- 24% increase in digital merchandise sales
- 3.4 million digital items sold
The platform introduced a premium subscription tier offering:
- Ad-free viewing
- Video downloads for offline access
- High-quality streaming
- Language translation features
Top-performing markets for merchandise sales were South Korea, the United States, and Japan, with BTS ARMY and SEVENTEEN's CARAT memberships leading digital sales.
President Joon Choi called 2024 a "transformative year" for Weverse, emphasizing the platform's commitment to innovation in artist communities and fan engagement. The platform continues to expand beyond its K-pop origins, establishing itself as a central hub for global fandom culture.
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