Vinyl record sales in the US have actually increased by 6.2% in 2024, contrary to earlier reports of a 33.3% decline, according to clarified data from Luminate. This confusion stems from recent changes in how vinyl sales data is collected and reported.

Key Points About the Data Controversy:

• Luminate changed its methodology in 2024 by excluding many independent retailers from their reporting
• The new system omits over 1,500 independent record stores in the United States
• Previously, Luminate used data from about 70 accounts (140 storefronts) to represent all independent retailers
• Currently, they receive data from only 33 accounts (70 storefronts)

Impact on the Industry:

• Independent retailers are protesting these changes by withholding sales data
• The Coalition of Independent Music Stores, Record Store Day board, and Music Business Association have launched an alternative sales chart
• Independent labels argue this system unfairly affects album-oriented artists and misrepresents market share

The Vinyl Alliance maintains that vinyl sales remain strong, with the 6.2% growth reflecting a more accurate picture of the market when accounting for methodology changes. However, the situation highlights ongoing tensions between data providers, retailers, and industry stakeholders over how vinyl sales should be tracked and reported.

Note: Luminate has not fully explained their sudden data revision or clarified whether independent retailers have been reincorporated into their calculations.

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