Australia Moves to Ban Dynamic Pricing and Hidden Fees in Major Ticketing Reform

Australia Moves to Ban Dynamic Pricing and Hidden Fees in Major Ticketing Reform

By Marcus Bennett

November 16, 2024 at 10:22 AM

The Australian government has announced plans for a comprehensive crackdown on unfair trading practices in the ticketing sector, with a particular focus on dynamic pricing and hidden fees.

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Key Changes:

Dynamic Pricing Ban:

  • Prohibition on price changes during transaction processes
  • Aims to prevent ticket prices from escalating due to consumer demand
  • Follows recent incidents of extreme price surges, including Green Day concert tickets

Hidden Fees Elimination:

  • Ban on "drip pricing" practices
  • Requires upfront disclosure of all fees
  • Mandates all-in pricing models for transparency

Consumer Protection Measures:

  • Restrictions on misleading urgency tactics
  • Prevention of false scarcity claims
  • Requirement for clear disclosure of material information

Implementation Timeline:

  • Treasury Department will consult on design specifics
  • Changes expected before the 2025 elections
  • Legislation to follow consultation period

This initiative joins international efforts to reform concert ticketing practices, including the DOJ's antitrust investigation of Live Nation-Ticketmaster in the US and the UK's probe into dynamic pricing practices.

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