Australia Moves to Ban Dynamic Pricing and Hidden Fees in Major Ticketing Reform
The Australian government has announced plans for a comprehensive crackdown on unfair trading practices in the ticketing sector, with a particular focus on dynamic pricing and hidden fees.
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Key Changes:
Dynamic Pricing Ban:
- Prohibition on price changes during transaction processes
- Aims to prevent ticket prices from escalating due to consumer demand
- Follows recent incidents of extreme price surges, including Green Day concert tickets
Hidden Fees Elimination:
- Ban on "drip pricing" practices
- Requires upfront disclosure of all fees
- Mandates all-in pricing models for transparency
Consumer Protection Measures:
- Restrictions on misleading urgency tactics
- Prevention of false scarcity claims
- Requirement for clear disclosure of material information
Implementation Timeline:
- Treasury Department will consult on design specifics
- Changes expected before the 2025 elections
- Legislation to follow consultation period
This initiative joins international efforts to reform concert ticketing practices, including the DOJ's antitrust investigation of Live Nation-Ticketmaster in the US and the UK's probe into dynamic pricing practices.
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