Universal Music Group (UMG) has partnered with Los Angeles-based AI music company KLAY to develop an ethical framework for AI-generated music. This collaboration aims to create a commercial model that benefits both the music industry and creators.

Photo Credit: Michael Nash / UMG

The partnership focuses on building state-of-the-art foundational AI models through constructive dialogue with industry stakeholders. KLAY's approach emphasizes copyright protection and respect for name and likeness rights, creating new opportunities for creativity and copyright monetization.

Key aspects of the collaboration:

• Development of a Large Music Model (KLAYMM) to advance Music AI technology
• Creation of a global ecosystem for AI-driven experiences with accurate attribution
• Focus on complementing, not competing with, artists' existing catalogs
• Ethical development of AI music technology that respects creator rights

KLAY's leadership team includes:

• Ary Attie (Founder and CEO)
• Thomas Hesse (former President of Sony Music Entertainment)
• Björn Winckler (joining from Google Deepmind)

Michael Nash, Executive Vice President and Chief Digital Officer of Universal Music, emphasized UMG's commitment to innovation while protecting human artistry. KLAY plans to launch its revolutionary music experience product in the coming months, promising to transform how people interact with music through AI technology.

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