The Competition and Markets Authority (CMA) in the United Kingdom has launched an investigation into Hasbro's $4 billion acquisition of Entertainment One (eOne), citing concerns over potential competition reduction.

The all-cash deal, announced in August, gives Hasbro ownership of eOne's diverse portfolio, including the popular children's series Peppa Pig and Death Row Records. The investigation will commence on November 22nd, with the first phase concluding by January 21st. A second phase may follow if deemed necessary.

The CMA holds authority to modify or completely block the deal and is currently accepting submissions from interested parties regarding potential objections.

Hasbro's primary interest lies in eOne's family entertainment properties, including Peppa Pig, PJ Masks, and Ben & Holly's Little Kingdom. CEO Brian Goldner also expressed interest in eOne's music division, noting its potential value for advertising, television, and film content.

While traditionally known for toys and games like Monopoly, Hasbro's content division Allspark manages properties including:

• Transformers
• Robots in Disguise
• My Little Pony

These assets complement eOne's portfolio and align with Hasbro's strategy to expand its entertainment offerings through family-oriented storytelling and brand creation.

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