Japanese entertainment giant Avex has acquired S10 Music Publishing and launched a new Los Angeles-based division, Avex Music Group (AMG), with Brandon Silverstein as CEO.

The acquisition follows Avex's strategic investment in S10 Entertainment last May through Avex USA. The deal includes S10 Music Publishing's full catalog and an increased stake in S10 Management, making Avex the largest shareholder alongside Silverstein and Roc Nation.

Under the new structure:

• Brandon Silverstein becomes CEO and equity stakeholder of AMG
• Avex USA employees will integrate into AMG
• S10's existing team operations remain unchanged
• S10 Management maintains separate staff with Silverstein as CEO
• S10 Records continues as an independent label under Silverstein's leadership

Avex CEO Katsumi Kuroiwa commented: "Since forming our strategic partnership with Brandon Silverstein in 2020, we have strengthened our presence in the U.S. market. By deepening our commitment and entrusting Brandon to lead our U.S. operations, we are expanding our footprint and positioning Avex as a potent force in the international music landscape."

This strategic move strengthens Avex's position in the U.S. market while maintaining the operational independence of S10's various divisions.

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