Despite ongoing regulatory challenges, TikTok continues to dominate user engagement in the United States, with Americans spending an average of 107 minutes daily on the platform in January 2025.

According to recent data from Guggenheim Partners and Apptopia, TikTok significantly outperforms other social media platforms in terms of user engagement. YouTube follows with 87 minutes of daily usage, while Facebook users spend an average of 63 minutes per day on the platform.

A notable 47% of TikTok's daily users qualify as "superusers," spending more than 61 minutes daily on the app. This high engagement rate persists despite YouTube maintaining its position as the most popular app among American teens, with 73% reporting daily usage compared to TikTok's 57% and Instagram's 50%, according to Pew Research.

The platform's success comes amid significant regulatory pressure. President Biden signed legislation requiring ByteDance, TikTok's Chinese parent company, to sell its US operations by January 19, 2025, or face a ban. However, President Trump's recent executive order extended this deadline by 75 days to allow more time for a potential US buyer, though both ByteDance and Chinese authorities have expressed resistance to a sale.

The platform's continued growth and user engagement demonstrate its resilience in the face of political and regulatory challenges, while highlighting the ongoing competition between major social media platforms for user attention and market share.

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