Apple and The Weeknd are launching "The Weeknd: Open Hearts," an exclusive immersive music experience for Vision Pro, debuting November 14th. This groundbreaking collaboration marks the first music title captured in Apple Immersive Video.

Key Features:

• 180-degree immersive video format
• Spatial Audio integration
• Directed by Anton Tammi
• Limited-time availability

Starting November 15th, free screenings will be available at Apple Store locations across the U.S., U.K., and other countries. Interested viewers must schedule viewing sessions at participating stores.

Market Context:

• Vision Pro sales: approximately 370,000 units (Q1-Q3 2024)
• Device price: $3,499
• The Weeknd's audience: 120.5 million monthly Spotify listeners

While the initial audience may be limited due to the Vision Pro's premium pricing, this collaboration represents a significant step toward mainstream adoption of immersive music experiences. The partnership builds on The Weeknd's existing relationship with Apple, following his "Dancing in the Flames" music video shot entirely on iPhone 16 Pro.

This venture could pave the way for future home-based immersive concert experiences, though widespread adoption may depend on more affordable hardware options becoming available.

Related Articles

Previous Articles