
The Pretenders' Chrissie Hynde Discusses the Death of 'Cool' in Modern Culture
Chrissie Hynde of The Pretenders recently sparked a cultural discussion after sharing her thoughts on how the concept of "cool" has faded from modern vocabulary and culture. During a conversation with former Smiths guitarist Johnny Marr, both musicians noted this significant shift in cultural expression.

Chrissie Hynde performing on stage
Photo Credit: Chrissie Hynde by Raph PH / CC by 2.0
Hynde defined traditionally "cool" attributes as:
- Quiet and reserved behavior
- Modest but mysterious demeanor
- Discretion in communication
- Good manners
- Attention to dress detail
- Watching events without phone use
In contrast, she identified "uncool" traits as:
- Loud and showy behavior
- Boastful attitudes
- Oversharing
- Phone use during live performances
The discussion expanded beyond mere terminology when James Blake joined the conversation, applying it to music criticism. He defended Coldplay against detractors, arguing that dismissing bands has itself become uncool. Coldplay's Chris Martin responded diplomatically, acknowledging criticism as part of being a successful band while noting the importance of diverse musical tastes.
Hynde's observations particularly focused on concert etiquette, where she's previously expressed strong opinions about phone use during performances. She acknowledged her struggles with adapting to modern concert culture, noting that several venues have implemented no-phone policies, a practice also adopted by other artists like Ghost's Tobias Forge.

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