Southwest Airlines Ends Era of Free Checked Bags, New Fees Coming May 28
Southwest Airlines has announced it will begin charging for checked bags starting May 28, ending its long-standing "Bags Fly Free" policy that's been in place for nearly 60 years.
Southwest plane on runway
Key Changes:
- First and second checked bags will now incur fees
- A-List loyalty members and business fare travelers are exempt
- Exact pricing hasn't been announced but expected to match competitors
The decision comes as Southwest aims to boost revenue, with CEO Bob Jordan citing significant profit potential. For context, while Southwest earned $73 million from baggage fees in 2023, competitors earned substantially more:
- American Airlines: $1.4 billion
- United Airlines: $1.2 billion
- Delta Airlines: $985 million
Impact on Travelers:
- Ticket prices likely to remain stable
- Increased competition for overhead bin space
- Potentially slower boarding process
- Regular travelers will need to factor in new baggage costs
Additional Southwest Changes:
- Assigned seating implementation by 2026
- Introduction of new fare classes, including Basic Economy
- Expansion to third-party ticket sellers like Expedia
- 15% reduction in corporate workforce to save $210 million
These changes mark a significant shift from Southwest's traditional budget airline model toward a more conventional approach. The airline is prioritizing revenue growth while maintaining exemptions for its most loyal customers and business travelers.
For most passengers, this represents the end of a unique benefit that set Southwest apart from other carriers, though the airline maintains these changes are necessary for long-term sustainability and growth.
