Sony Music Publishing Launches NFT Initiative for J-pop Group's Final Run
Sony Music Publishing Japan is leveraging its Soneium blockchain to create exclusive NFTs for J-pop group Sandal Telephone, focusing on superfan engagement rather than speculative trading.
Three J-pop performers in black suits
The NFT program offers fans who spend ¥5,000 (approximately $33.46) on merchandise access to exclusive digital collectibles. Through a partnership with retailer Entaba Akihara, collectors who acquire three or more NFTs unlock exclusive video content.
Key Features of the Program:
- NFT distribution at live events
- Digital collectibles with merchandise purchases
- Exclusive video content for dedicated collectors
- Integration with Fan Marketing Platform
About Sandal Telephone:
- Originally formed in July 2017 as Shuuengo Buppan
- Rebranded to current name in April 2019
- Active with current lineup since 2019
- Scheduled to disband on April 30, 2025
While NFTs have lost mainstream appeal since their 2021 peak, Sony's initiative demonstrates continued interest in blockchain technology for fan engagement in the Japanese market. This approach focuses on creating value for dedicated fans rather than speculative trading, potentially setting a new precedent for how major music companies utilize blockchain technology.
Recording studio with two producers