Live Nation Productions has announced that Owen Wilson and Matt Rife will star in "Rolling Loud," a father-son comedy set at the renowned hip-hop festival. The film, written and directed by Jeremy Garelick, began production in Miami during the festival's 10th anniversary celebration.

Based on a true story, the plot follows an overprotective father (Wilson) who secretly brings his 13-year-old son into the Rolling Loud festival. The story unfolds into a chaotic adventure alongside his co-worker (Rife) and an eccentric festival volunteer as they navigate through crowds and security.

The production team includes Garelick and Will Phelps from American High, Stella Bulochnikov from Pat Solitano Productions, and Doug Banker from Five All in the Fifth. Executive producers include Ryan Kroft, Pasquale Rotella, Matt Zingler, Tariq Cherif, Matt Rife, and Christina Shams. UTA Independent Film Group holds worldwide rights for the film's 2025 release.

Wilson recently filmed a scene with Travis Scott at Rolling Loud and completed work on Disney+'s "Loki" Season 2. He's also executive producing and starring in an upcoming Apple series about a veteran pro golfer. Meanwhile, Rife is currently on his sold-out "Stay Golden Tour" and recently published his New York Times bestselling memoir, "Your Mom's Gonna Love Me."

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