NewJeans Hires Legal Team in Escalating Hybe/Ador Contract Dispute, Calvin Klein Campaign Proceeds

NewJeans Hires Legal Team in Escalating Hybe/Ador Contract Dispute, Calvin Klein Campaign Proceeds

By Marcus Bennett

January 29, 2025 at 11:46 AM

NewJeans, the popular K-pop group, has hired law firm Shin & Kim amid an escalating dispute with Hybe/Ador. The conflict stems from the controversial departure of former Ador CEO Min Hee-Jin, who was accused of attempting to sell company stakes and potentially relocating NewJeans to a different label.

NewJeans female K-pop group members

NewJeans female K-pop group members

Key developments in the dispute:

  • NewJeans demanded Min's reinstatement after her November resignation
  • The group announced their intention to exit Ador, citing contract violations
  • Ador maintains the contract remains valid until 2029
  • The company filed an injunction to prevent NewJeans from making independent agreements
  • The group continues promotional activities under "jeanzforfree" on Instagram (4.2M followers)

Recent complications have emerged regarding member Hanni's E-6 visa status. The Australian-born performer must either:

  • Renew her visa through Ador
  • Return to Australia and undergo a lengthy process for a new permit
  • Secure an exclusive contract with another K-pop agency

The situation may result in a three-month hiatus for the group while visa issues are resolved. NewJeans has stated they have "absolutely no intention of returning" to Hybe/Ador, suggesting this legal battle is far from over.

The group continues to maintain their commercial presence, including a recent Calvin Klein advertisement, despite ongoing legal challenges. Their official Instagram account remains active with 12.7 million followers, continuing to post sponsored content.

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