Netflix is expanding into video podcasts as part of its strategy to compete with YouTube's growing dominance in this space. Multiple industry sources have confirmed that the streaming giant is actively exploring video podcast content creation and acquisition opportunities.

The company previously attempted to secure Alex Cooper's "Call Me Daddy" podcast, though Cooper ultimately signed with SiriusXM for over $125 million. Netflix executives continue to pursue other specific content creators for their platform.

This move aligns with Netflix's recent success in late-night style programming, exemplified by John Mulaney's shows. After the successful six-week run of 'John Mulaney: Presents Everybody's in LA,' the platform extended his presence with a 12-week series titled 'Everybody's Live with John Mulaney.'

Video podcasts offer several advantages for Netflix:

• Lower production costs compared to traditional TV shows
• Rapid content creation and regular release schedules
• Strong appeal to Gen Z (89% of whom consumed podcasts in 2024)
• Potential to retain subscribers through consistent content delivery

Netflix's strategy may include:

• Licensing existing podcasts
• Creating exclusive in-house content
• Establishing temporary exclusivity deals (typically 12 months)
• Offering ad-free listening experiences

The platform's entry into video podcasting represents a strategic move to diversify content offerings while maintaining cost-effective production methods. This expansion could help Netflix capture a share of the growing video podcast market while providing viewers with regular, engaging content.

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