Netflix has released a standalone 13-minute special called "Beyoncé Bowl," featuring the artist's recent NFL halftime performance from the Christmas Day Texans-Ravens game in Houston.

The performance drew peak viewership during the Christmas Day NFL broadcast, with over 27 million U.S. viewers tuning in. The special event also featured performances from Mariah Carey, who opened with "All I Want for Christmas Is You," and Post Malone.

Netflix's decision to release the halftime show as a separate special aligns with their $150 million investment in NFL Christmas Day broadcasts, with rights secured through 2026. This move suggests a growing strategy to leverage live sports and music content on the platform.

The streaming platform is expanding its music-related content, having recently added concert specials from Olivia Rodrigo and Sabrina Carpenter, with an Avicii documentary scheduled for December 31st. While not as prominent as the Super Bowl halftime show, these Christmas Day performances offer artists a significant platform for exposure and potential career advancement.

This development indicates Netflix's broader push into live entertainment, potentially setting the stage for more livestream concerts and music-related content in the future. The platform's success with sports and music specials could lead to further expansion into audio streaming services, following a trend of cross-platform content integration in the streaming industry.

Related Articles

Previous Articles