NetEase Cloud Music has signed a strategic licensing agreement with Kakao Entertainment to distribute their music catalog in China's digital market.

The partnership enables both companies to collaborate on various initiatives to expand Kakao Entertainment's influence among young Chinese listeners. NetEase Cloud Music, with its 206 million monthly active users and 44 million paying subscribers, will provide a significant platform for Korean music distribution.

Key aspects of the agreement include:

• Digital distribution rights for Kakao's music catalog in China
• Joint promotion of Korean music to Chinese audiences
• Enhanced music discovery through NetEase's recommendation system
• Focus on engaging younger generation users

Vivian Wei, Vice President of Copyrights at NetEase Cloud Music, emphasized the partnership's role in strengthening their international music offerings and connecting music lovers with their favorite artists. Kakao Entertainment expressed excitement about reaching Chinese audiences through NetEase's platform and exploring new opportunities for their artists.

The collaboration leverages NetEase Cloud Music's strong presence among young music enthusiasts and Kakao Entertainment's prominent position in K-pop music. This partnership is expected to significantly enhance the availability of Korean music in the Chinese market while creating new opportunities for artist-fan engagement.

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