Naxos, the world's largest classical music label, has formed a global licensing partnership with Reactional Music to bring classical music to gaming platforms. This collaboration allows game developers to access the world's most extensive classical music catalog for interactive gaming experiences.

Reactional Music's platform enables developers to create dynamic, interactive soundtracks that adapt in real-time to gameplay while preserving the original master recordings. The system allows gamers to personalize music within games, maintaining proper musical timing and key signatures throughout the experience.

The partnership aims to explore real-time interactive soundtrack composition, where music can be generated dynamically based on gameplay events and player actions.

Key Benefits:

• Developers gain access to Naxos's diverse global music catalog
• Real-time music personalization capabilities
• Preservation of original master recordings
• Cultural and regional music diversity
• New revenue opportunities through in-game music purchases

"Game developers should be able to more easily access music scores and tracks that are creatively and culturally diverse so they can create and explore without limitation," says Håkan Lagerqvist, CEO of Naxos Digital Services.

Market Context:

• Gaming market value: $223.1 billion (2023)
• In-game purchases: $125.7 billion
• Cosmetic content spending: $72.5 billion
• Projected personalization spending by 2029: $100 billion

Reactional Music has established partnerships with over 50 music rights holders, including Beggars Group, Defected Records, Cherry Red Records, Hopeless Records, Hipgnosis Song Management, and leading production music groups like APM Music, Soundstripe, and Alibi.

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