Live Nation, the global entertainment company, is in discussions with major streaming platforms about offering exclusive concert pre-sale access through their premium tiers. CEO Michael Rapino confirmed talks with Spotify, Amazon Music, and Apple Music during the company's recent earnings call.

Spotify's upcoming Super-Premium tier will reportedly include:

• High-quality audio
• Remix tools
• Exclusive concert ticket access
• Potential pre-sale opportunities

Rapino emphasized that pre-sale access is a "very valuable asset" that comes with associated costs. The challenge lies in scaling these offerings, particularly for high-demand artists like Beyoncé, whose recent Cowboy Carter Tour featured multiple pre-sale options including:

• BeyHive pre-sale
• Artist pre-sale
• Citi pre-sale (US)
• Verizon Up pre-sale (US)
• Mastercard pre-sale (UK and France)

While streaming platforms are eager to include concert access in their premium offerings, pricing could be a significant hurdle. Spotify's Super-Premium tier is expected to cost an additional $6 per month.

Spotify is already expanding into live events through:

• The Weeknd's "Billions Club" show
• Budweiser-sponsored immersive experiences
• A new hiring initiative for live event production

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