Lionsgate and 50 Cent have partnered to launch an exclusive action channel on The Roku Channel, featuring premium content from Lionsgate's extensive 20,000-title library.

The channel will showcase popular action films including 'The Expendables,' 'The Hitman's Bodyguard,' and 'Rambo,' alongside a dozen movies featuring 50 Cent himself. The hit series 'Power' and its universe will also be available on the platform.

Programming will feature themed content aligned with 50 Cent's music career, including:

• Heist-themed content tied to "Get Rich or Die Tryin'" featuring films like 'Empire State' and 'Reservoir Dogs'
• Female-led action content inspired by "I Like The Way She Do It" featuring 'Kill Bill' movies and 'The Protégé'

The free, ad-supported channel represents a strategic partnership between G-Unit Film & Television and Lionsgate. Additionally, 50 Cent is expanding his media presence through:

• A new podcast division called G-Unit Audio
• The return of 'Surviving El Chapo: The Twins Who Brought Down a Drug Lord' with iHeartMedia
• A developing docuseries for BET+ based on 'The Twins' podcast

Jennifer Vaux, Roku Media's VP of Content Acquisition & Programming, emphasized the collaboration's significance, noting 50 Cent's massive audience appeal and impact in the content space. The channel aims to provide fans with a centralized platform for accessing Lionsgate's action programming alongside exclusive behind-the-scenes content.

Related Articles

Previous Articles