Kakao Entertainment plans to launch Berriz, a new superfan platform in 2025 to compete with Hybe's Weverse. According to the Korea JoongAng Daily, the platform will complement Kakao's existing Lysn and Bubble services, which allow fans to connect with SM Entertainment artists through messaging.

The launch comes after Kakao secured control of SM Entertainment following a takeover battle with Hybe in 2023. While specific features remain undisclosed, Berriz aims to expand beyond music and target global markets.

Key points about the new platform:

• Launch timeline: Late 2025
• Target market: Global audience beyond K-pop
• Integration with existing services: Will work alongside Lysn and Bubble
• Potential content: May feature exclusive content from established artists and possibly a new SM boy group debuting in late 2025

This move reflects a broader industry trend toward superfan monetization:

• Spotify is developing a "Deluxe" tier at a premium price
• Warner Music is working on their own superfan app for 2025
• Several startups including Mellomanic, FanCircles, TRAX, and Tune.fm have secured significant funding for similar platforms

Despite the rivalry between Hybe and Kakao, SM artists currently maintain presence on Weverse as part of the takeover settlement agreement. Weverse has seen nearly 20% year-over-year user growth in 2024, featuring international artists like Megan Thee Stallion, Dua Lipa, and Gracie Abrams alongside K-pop acts.

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