Lyrical Lemonade is not strictly a record label, but rather a multimedia company and creative agency founded by Cole Bennett in 2013. While it collaborates extensively with artists and has significant influence in the music industry, it primarily operates as a music video production company, blog, and merchandising brand.

The company's main focus is creating high-quality music videos for both established and emerging artists, particularly in the hip-hop genre. Cole Bennett, through Lyrical Lemonade, has directed videos for notable artists like Juice WRLD, Eminem, and Jack Harlow, helping to elevate their careers and visual presence in the industry.

While Lyrical Lemonade doesn't sign artists directly as a traditional record label would, it has evolved into a powerful platform for artist discovery and promotion. The company's influence often helps artists secure record deals with major labels, acting more as a launching pad than a traditional record label.

Here's what Lyrical Lemonade actually does:

• Produces and directs music videos
• Runs a music blog featuring upcoming artists
• Creates and sells merchandise
• Organizes music festivals and events
• Collaborates with brands and artists
• Provides marketing and promotional services

In 2023, Lyrical Lemonade did expand its business model by partnering with Def Jam Recordings to create a joint venture that allows them to sign artists. However, this partnership doesn't make Lyrical Lemonade a traditional record label on its own - it's more accurate to describe it as a media company with label capabilities through its strategic partnerships.

The company's success comes from its ability to spot and promote talented artists through its various platforms and services, rather than through traditional record label operations. Its distinctive yellow-themed branding and Cole Bennett's unique directing style have become instantly recognizable in the music industry.

For artists looking to work with Lyrical Lemonade, it's important to understand that they function more as a creative partner and platform rather than a traditional record label. Their strength lies in their ability to create compelling visual content and generate buzz around artists through their various media channels.

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