Generative AI film studio Promise has secured significant funding from Peter Chernin's North Road Co. studio and Andreessen Horowitz's Andrew Chen. The studio aims to revolutionize film and TV production through AI-powered creative tools.

Promise is led by an experienced team including:

• CEO George Strompolos (Fullscreen founder)
• President/COO Jamie Byrne (former YouTube executive)
• Chief Creative Officer Dave Clark (AI filmmaker)

The studio's proprietary software, MUSE, integrates generative AI throughout the creative process, offering a streamlined and secure production environment. Promise aims to:

• Empower both AI artists and traditional Hollywood talent
• Pioneer new content formats
• Reimagine the production process
• Develop high-quality AI-enabled storytelling

Peter Chernin emphasized the importance of prioritizing artists and creatives while implementing AI in the creative process, praising Promise's innovative and user-friendly approach.

The company is actively recruiting for various positions, including:

• GenAI directors
• GenAI image and motion artists
• 3D artists
• Program leads for GenAI artists' development

With approximately 10 current employees, Promise plans to expand its team as production needs increase. The studio is also forming partnerships with rights-holders to bring diverse stories to life while maintaining a focus on quality storytelling enhanced by AI technology.

The investment amount remains undisclosed, but the backing demonstrates growing confidence in AI's role in creative industries, particularly when combined with traditional filmmaking expertise.

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