Discord-focused community development startup Levellr has secured a $1.75 million investment round, following their $1 million pre-seed funding from 14 months ago.

The London-based company, which serves over 65 clients including Warner Music and Universal Music, received backing from executives at Riot Games, Amazon, and Discord. These investors will provide strategic insights and industry connections to support Levellr's growth.

Key Developments:

• Appointment of SuperAwesome founder Dylan Collins as chairman
• Expansion to 22 team members across U.S. and Europe
• Planned support for Reddit platform in 2025
• Current integration with Discord and Telegram platforms

Collins highlighted Discord's growing importance, noting its 200 million monthly active users and strong presence in gaming, music, sport, crypto, and AI sectors, particularly among Gen Z and Alpha demographics.

The company emphasizes the value proposition of Discord users, stating they can be "six times more valuable than non-Discord users." This aligns with broader industry trends, as demonstrated by recent platform integrations like Amazon Music's Discord "Listening Party" activity launched in August.

Levellr's growth comes amid increasing focus on superfan monetization in the music industry, with platforms like Roblox and Fortnite hosting successful artist collaborations and promotional events.

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