Desert Diamond Arena in Glendale, Arizona is undergoing a $42 million transformation to become the state's premier music and entertainment venue. The renovation, scheduled for completion by Spring 2025, is being executed by ASM Global in partnership with Forward Associates and design firm HOK.

The comprehensive makeover includes nearly 25 redesigned spaces within the 19,000-seat venue. The arena is part of a broader 250-acre entertainment complex featuring State Farm Stadium, 13 hotels, and the Westgate Entertainment District.

Key Features and Improvements:

• 53 luxury suites
• 12 suite lounge loges
• 22 Encore Club Theatre Boxes
• 14 Club Studio 623 booths
• 341 Club Seats in The View
• New Floor Bar and Marketplace culinary experiences
• Enhanced guest facilities

The location offers significant advantages:

• Nearly 4,000 hotel rooms
• Easy freeway access
• Over 26,000 parking spaces
• Proximity to Desert Diamond Casino
• Integration with existing entertainment district

"This transformation celebrates Desert Diamond Arena's two decades at the heart of Glendale's thriving entertainment landscape while creating a destination that can draw audiences from across the region and beyond," says Doug Thornton, ASM Global Executive Vice President.

The project aims to establish new standards for concert venues in the Southwest and serve as a prototype for future ASM Global venues across the United States. This strategic investment positions Glendale as a leading entertainment destination while supporting local economic growth and business development.

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