Coachella 2024 Struggles to Sell Out Despite Star-Studded Lineup, VIP Packages Still Available
Coachella's ticket sales continue to struggle in 2024, with Weekend 2 tickets still widely available across all tiers and Weekend 1 yet to sell out completely.
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Despite booking major headliners Lady Gaga, Green Day, Post Malone, and Travis Scott, the festival hasn't generated the same excitement as previous years. This marks the second consecutive year of sluggish ticket sales, following 2023's challenges.
Key Factors Affecting Sales:
- Increased Pricing: General admission tickets now cost $549, higher than previous years
- Expensive Packages: Hotel packages range from $3,300 to $9,000
- Logistical Challenges: Four-hour traffic from LAX, $1,000 Uber rides
- High On-Site Costs: Beer ($15/can), food ($16 for two tacos)
The festival's identity has shifted from being music-focused to becoming more of a social media and influencer event. While VIP sections remain popular among celebrities and influencers, the general appeal seems to be waning. The 2023 Frank Ocean performance controversy may have also impacted current ticket sales.
Interestingly, Goldenvoice's country music festival Stagecoach continues to sell out, suggesting the issue might be specific to Coachella's positioning and pricing rather than the overall festival market.
Recent attendee experiences highlight how the festival has evolved: "Coachella was no longer about the music... but the pictures you take along the way," noted one 2023 attendee, emphasizing the event's transformation from a music festival to a social media opportunity.
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