
Chinese Pop Star Xin Liu Named New Global Ambassador for Dior
Dior has named Chinese solo artist Xin Liu as its newest global ambassador, joining the ranks of Blackpink's Jisoo, Angelababy, BTS's Jimin, and Rosalía.

Chinese female artist Xin Liu portrait
Photo Credit: Pierre Mouton (Xin Liu)
Xin Liu made her debut appearance as ambassador at Dior's Fall/Winter 2025 show during Paris Fashion Week. The artist has already established herself in the fashion world, having graced the covers of prestigious magazines including Harper's Bazaar, GRAZIA, VOGUE, Cosmopolitan, and GQ. She also recently attended the British Fashion Awards as an honored guest and appeared on the December 2024 cover of L'OFFICIEL China.
Her music career has seen remarkable success, with her album Xanadu becoming the best-selling Chinese physical album with over 54 million copies sold worldwide. She followed this achievement with a sold-out arena tour in 2023.
Notable achievements include:
- First female Chinese solo artist to perform at Coachella (2024)
- First female captain on "Street Dance of China"
- First Chinese female solo artist to enter U.S. Pop Radio Weekly Chart Top 40 with "Take A Sip"
Xin Liu's influence extends beyond fashion and music, as she currently serves as an ambassador for multiple brands including Dior China, Crocs, Sisley, and New Era. She is scheduled to perform at 88rising's Head in the Clouds Festival 2025 in Los Angeles on May 31, further solidifying her global presence.

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