Britney Spears Pop-Up Experience 'The Zone' Shares Name With Adult Club in Same LA Neighborhood

By Marcus Bennett

December 5, 2024 at 01:02 PM

Britney Spears is launching an immersive pop-up experience called "The Zone" in Los Angeles, featuring 10 themed rooms celebrating her iconic career moments. The experience includes a replica of the "Toxic" music video airplane set and memorabilia from her "Circus" tour, complete with a 40-foot tightrope photo walk and interactive elements.

Britney Spears in airline cabin

Britney Spears in airline cabin

The pop-up, located on Fairfax Avenue near Third Street, shares its name with an existing establishment - an adult entertainment venue for gay men located minutes away on Sycamore Avenue near Santa Monica Boulevard. This coincidental naming situation has created some confusion, as the adult venue (legally known as "The Zone L.A.") has been operating in the area for some time.

A representative for Spears clarified that her "Zone" - named after her 2003 album "In the Zone" - is designed as a temporary interactive experience aimed at connecting fans with the pop star's legacy. The experience features signature items, memorabilia, and interactive exhibits, including a live ringmaster and a tarot card reader machine.

Tickets are currently available for purchase, though potential visitors are advised to verify which "Zone" they're booking.

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