BMG has unveiled a new brand identity as part of its significant transformation under CEO Thomas Coesfeld. The refreshed look, developed with London's Wolff Olins, represents the company's evolution into a modern music company.

The rebranding includes replacing the company's signature red color scheme with a more subtle blue-and-gray palette. The new homepage showcases dynamic logo animations and highlights partnerships with artists like Jelly Roll and Lainey Wilson.

CEO Thomas Coesfeld emphasized that the visual refresh reflects BMG's core mission: "We put artists and songwriters at the heart of everything we do. We embrace technology, collaborate with partners, and stay true to our distinctive approach to artist advocacy."

Key Recent Developments:

• Separation from Warner Music's ADA
• New alliance with Universal Music
• Revenue exceeding $500 million in H1 2024
• Strategic partnerships with Ubisoft, Tomorrowland Music, and Cirque du Soleil
• Acquisition of publishing catalogs, including Germany's B612

The rebranding initiative aligns with BMG's "BMG Next" framework, positioning the company for future growth while maintaining its commitment to artist advocacy and technological innovation. Full-year financial results will be disclosed through parent company Bertelsmann on March 31st.

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