Bluesky Raises $15M Series A, Unveils Plans for Creator-First Monetization Features
Bluesky has secured $15 million in Series A funding, led by Blockchain Capital with participation from Alumni Ventures, True Ventures, SevenX, and notable tech investors. The social media platform aims to differentiate itself from competitors by focusing on user-centric technology and creator monetization.
Bluesky social media logo with butterfly
Key developments from the funding announcement:
- No blockchain or cryptocurrency integration
- No NFTs or token-based features
- Plans for a subscription model offering premium features
- Development of direct creator payment systems
- Continued investment in Trust and Safety
- Support for the ATmosphere developer ecosystem
The platform, now boasting over 13 million users, will maintain its core features free for all users. Unlike competitors, Bluesky commits to not giving preferential treatment to paid subscribers in its ranking system.
The upcoming monetization features will include:
- Direct creator support systems (similar to Patreon)
- Higher-quality video uploads
- Enhanced profile customization options
Bluesky's user base has seen significant growth, particularly during recent social media platform disruptions in various countries, including a notable surge during X/Twitter's temporary ban in Brazil.