Big.Ass.Kids (B.A.K) and Too Lost have partnered to launch BAK Music Man, a revolutionary distribution service for independent artists. The platform combines comprehensive music distribution with community-driven artist services and enhanced music discovery opportunities.

Through Too Lost's technology, artists gain access to over 450 global digital service providers (DSPs), personalized account management, and innovative funding solutions. The service provides advances ranging from $10,000 to $10+ million through catalog licensing without rights transfer.

The BAK Play.Ground, a members-only online community, connects artists with vetted music professionals across 20+ countries. This platform helps artists build their teams from a pool of experienced industry professionals, including former executives who now work as freelancers.

Artist discovery initiatives include:

• "Another 48 Hours" bi-weekly playlist series featuring emerging artists
• Annual "See You Next Year" collaboration with Pigeons and Planes at Shangri La studio
• Festival stage curation opportunities, including AFROPUNK Brooklyn

"Being independent doesn't mean you have to do it alone," says B.A.K CEO le'Roy Benros. The platform addresses common industry challenges like uncertain label support and ineffective distribution partnerships by providing a community-driven environment with dedicated support.

COO Carolyn Ortiz emphasizes their commitment to creating a safe space for collaboration, protecting both artists and professionals from exploitative practices while fostering meaningful industry connections.

The service launched in November 2024, marking a significant shift in how independent artists can access professional resources, build their teams, and distribute their music globally while maintaining creative control.

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