Beyoncé's 'Cowboy Carter' Tour Tickets Drop Below $35 as Stadium Shows Struggle to Sell
Beyoncé's Cowboy Carter tour is experiencing unexpected ticket pricing challenges across multiple U.S. cities, with some seats dropping below $35 despite Live Nation's claims of "tremendous demand."
Beyoncé Cowboy Carter billboard in LA
Current ticket prices show remarkable drops:
- SoFi Stadium (Los Angeles): As low as $29 for May 1st show
- MetLife Stadium (New Jersey): Multiple seats at $32
- Most venues showing abundant ticket availability across all major platforms
Beyoncé tickets at MetLife Stadium
Key observations:
- Live Nation reports 94% sellout rate, but secondary market shows significant inventory
- Nine additional shows added, including Las Vegas
- Los Angeles scheduled for five nights at SoFi Stadium
- London's Tottenham Hotspur Stadium hosting six shows, with slow sales
- Notable absence in country music strongholds like Nashville
- Tour focuses on major metropolitan areas rather than traditional country markets
This pricing trend contrasts sharply with other recent major tours like Taylor Swift, Olivia Rodrigo, and The Weeknd, whose cheapest tickets often reached thousands of dollars. While Live Nation maintains positive messaging about the tour's performance, the widespread availability of discounted tickets suggests a potential miscalculation in initial pricing strategy or market demand.
The situation remains dynamic, with weekend prices showing slight rebounds above $40 in some markets, though still significantly below initial pricing expectations for an artist of Beyoncé's caliber.